The operating environment for how Koves acquires and keeps customers.
Acquisition, communications, behavioural intelligence and platform integrity read from one set of records — the same records the storefront runs on. Nothing here is modelled or estimated.
- First-party referral attribution, measured at the source
- Behavioural intelligence recomputed from the raw event stream
- SMS, creator and paid-media records in one ledger
- Invite-only accounts, row-level security on every table